HHS and Partners Launch Spanish-Language Campaign to Encourage Adoption

More than 16,000 Hispanic children in foster care need permanent homes

HHS’ Administration for Children and Families (ACF), in partnership with the Adoption Exchange Association, the Collaboration to Adoptuskids and the Advertising Council, today launched a national Spanish-language advertising campaign to promote adoption from foster care.

The public service advertising (PSA) campaign is designed to increase public awareness among Hispanics about adoption and to encourage prospective parents to adopt children from foster care.

“Every child deserves to be part of a loving family,” said Dr. Wade F. Horn, HHS’ assistant secretary for children and families. “We need to make prospective parents aware that information and support on adoption is available in Spanish and that moms and dads don’t need a large home or big bank account to qualify to adopt a child from foster care.”

A significant number of Hispanic children are in the U.S. foster care system in need of finding a permanent, loving home. Currently, about 523,000 children are in foster care, about 91,000 of whom are Hispanic. However, not all of these children are eligible for adoption; of the 118,000 children who are eligible for adoption, about 16,000 are Hispanic. ...

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Administration for Children and Families

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